Do you know the best marketing campaign? Email marketing is the most cost-effective way to do marketing campaigns. According to research, if you spent only 1$ on email marketing campaigns, you will get 38$ return on investment (ROI).
That’s why you have to do email marketing to run your business. Here’s the problem that most people don’t know to do email marketing rightfully.
In this blog post, you will learn four practical ways to do email marketing:
1) Build your Subscriber List
Building your subscriber list should be your foremost step to start email marketing. By making your subscriber list, you will see the highest ROI. There’s a tool in Mailchimp where you can build a clean subscriber list quickly.
Follow these tips to make a subscriber list:
- You’ll have to create a sign-up form on your website.
- Make sure you create an accessible sign-up form where anyone can quickly sign up there.
- If you’ve following on social media platforms, then you should provide your sign-up sheet there.
2) Personalize your Emails
When you give importance to your subscribers, then it would be more profitable for you. The best way to do it is to call the person you are emailing to by his name. There are lots of tools that permit to enter shortcodes that replaces with the subscriber name.
You can stand out against your competitors as 70% of organizations address their subscribers by name. By personalization, you can increase open rates by 16%, according to research.
3) Segment your Subscribers
Segmentation is crucial in email marketing as it helps you to target your audience effectively.
It can be quickly done through a software named CRM. By segmenting your list, you’ll get better open rates, more clients, and revenue.
Email segmentation is relatively easy, and most of the email marketers do that part, right? The answer is no; 9 out of 10 email marketers do not segment their list. So you can stand out against the pack by doing this.
Here’s how you can segment your list:
- Manage buyer’s list
- Newsletter subscribers
4) Make Mobile-Friendly Email
You can’t even think about how much this changes your marketing campaign when you make mobile-friendly emails. According to research, about 61% of all marketing emails are opened through mobile.
Most email marketers do not optimize their email campaigns for mobile devices. According to research by Flexmail, 36% of B2B companies see much improvement in their email marketing when they start to make mobile-friendly emails.
Following are some tips by you can optimize your email for mobile devices:
- Keep the subject line of your email short, and fonts should be prominent. It would help the reader understand what this email is all about clearly.
- To get more click-through rates, always use a compelling call to action (CTA) at the end of the email.
Email marketing is not a bed of roses as it used to be. You must have to change your marketing strategy to get the best result.
If you follow these tips, you would see a tremendous amount of change in your email marketing campaigns. You’ll see your customers more responsive, and your business will grow.